Advertisers

A New Advertising Medium that Engages Shoppers. The MediaCart® system helps shoppers save time and money by being more in control of their shopping trip. At the touch of a button, shoppers can view store specials, find a product's location, check prices, review their shopping list, choose recipes, obtain nutritional information and scan items - all without taking a step away from their cart.

Advertise Where They Buy It.

Most product purchasing decisions (over 70%) are made at the point of purchase in the store. Until now, effectively advertising at that exact "point of purchase" moment in time has been unattainable. With MediaCart, consumer product brand marketers can deliver full-motion video advertising to shoppers as they approach various product locations in the store - whether walking down an aisle, approaching an end cap or standing at the checkout.

Direct One-to-One Ad Targeting. By collecting shoppers' preferences through loyalty card information, prior shopping history, geographic locations and shopping times, advertisers are able to channel valuable communications to individual shoppers and deliver a powerful visual message right at the point of purchase.

Tracking Your Advertising Investment. The MediaCart® system tracks each cart’s location, dwell time, and shoppers' purchases. This information will give valuable feedback on shoppers’ responses to alternative ads, offers, displays or message frequency. Advertisers are able to measure the true impact, quickly determine what is most effective, and adjust advertising messages and promotional offers as quickly as sending an email.