The Sydney Morning Herald : Supermarket Ad Trials

Ads delivered to supermarket trolleys based on a shopper's in-store behaviour and purchasing history are set to go live within the next six months...

Retail World : MediaCart revolutionises marketing

The technology is set to change how marketers advertise and communicate with shoppers in supermarkets...

The Australian : Revolution in aisles with trolley TV

A revolutionary shopping trolley with a built-in computer could hit Australian supermarkets next year.

6PR 882 News Talk Radio : Brian Paterson Interview

Media Cart Australia Managing Director Brian Paterson discusses the MediaCart project on Australian radio

The Herald Sun : Wheels of Progress

A revolutionary shopping trolley with a built-in computer could hit Australian supermarkets next year.

Australian Food News : Point of purchase communication technology to revolutionise the shopping experience

The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products.