MediaCart® In The News
MediaCart, Microsoft and Wakefern Team Up to Deliver Next-Generation Digital Grocery Shopping and Ad Experience
MediaCart Holdings, Microsoft Corp. and Wakefern Food Corporation announced today, at the National Retail Federation’s 97th Annual Convention & Expo, that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. read more...
The Sydney Morning Herald : Supermarket ad trials: your shopping trolley knows what you want
ADS delivered to supermarket trolleys based on a shopper's in-store behaviour and purchasing history are set to go live within the next six months - a move that could quite literally take the thinking out of shopping. read more...
Retail World : Media Cart revolutionises marketing
The technology is set to change how marketers advertise and communicate with shoppers in supermarkets. read more...
6PR 882 News Talk Radio : Brian Paterson Interview
Media Cart Australia Managing Director Brian Paterson discusses the MediaCart project on Australian radio. Listen now!
The Herald Sun : Wheels of Progress
A revolutionary shopping trolley with a built-in computer could hit Australian supermarkets next year. read more...
The Australian : Revolution in aisles with trolley TV
The company has created small computers with many functions that can be attachd to existing trolleys. They range from GPS navigation systems to guide shoppers through a store, to the ability to read and check off shopping lists delivered to the trolley by inserting a loyalty card.read more...
Australian Food News : Point of purchase communication technology to revolutionise the shopping experience
The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products.read more...
Kiplinger's Personal Finance : Save Money and Time at the Grocery
A more revolutionary competitor is MediaCart, a system that uses Microsoft technology and is expected to appear in January 2009 at major retailers. It will get a test run at selected ShopRite stores in the New York metro area. read more...
Press Release : Microsoft Highlights Innovation, Growth and Momentum at advance08 Event
The company unveils Microsoft Advertising as the new brand to unify its digital tools for advertisers, agencies and publishers read more...
The Mirror : Behold the hi-tech trolley that finds all your shopping for you
It doesn't actually do the shopping for you... but it does just about everything else read more...
The Daily Mail : The hi-tech shopping trolley that tells you where to find things in a supermarket
A new shopping trolley will tell you if you are buying too many fatty foods. Designed in conjunction with computer giant Microsoft, the latest supermarket trolley will not only guide you to the exact shelf for the item you want, but will also help you keep a check on your diet. read more...
The Sun : Sat nav trolley to help you shop
Shoppers may soon get help finding their way around supermarkets – from trolleys fitted with sat nav.read more...
The Telegraph : Shoppers guided by satellite navigation trolleys
Shoppers could soon be guided around supermarkets by trolleys with satellite navigation-style displays that guide them around the stores to the items they want to buy.read more...
ZDNet Asia : Singapore Supermart to Roll Out RFID Cart
Local supermarket chain Cold Storage says it will be the first in Asia to implement "technology-enabled" shopping carts by the end of the year. read more...
The Straits Times : Smart Shopping Carts to Make Grocery Buying a Breeze
Shoppers at a new Cold Storage store will soon be able to scan the prices of what they are buying, check what products are on promotion and navigate their way around with the help of a technology-enabled shopping cart. read more...
NPR : Grocery Shopping the Digital Way
Looking for a more high-tech supermarket experience? Alex Cohen talks with Marketplace's Bob Moon about digital grocery carts. Listen Now!
Associated Press : Video Ads Are Planned for Grocery Carts
Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. read more...
Retail Touch Points : ShopRite, Stop & Shop Step Up Smart Cart Pilots For Targeted Messaging
Smart shopping cart devices appear to be passing their early tests and moving towards more serious implementations. read more...
AdWeek : Microsoft Takes Digital Ads to Grocery Aisles
Microsoft is expanding its reach into emerging digital channels with a deal to show grocery store customers video ads tied to their past shopping history and location in the store. read more...
Information Week : Microsoft Helps Build Ad-Carrying, Smart Shopping Carts
Microsoft (NSDQ: MSFT), MediaCart Holdings, and Wakefern Food on Monday said they would test in the latter company's ShopRite supermarkets display-carrying shopping carts that deliver personalized advertising to shoppers. read more...
Beta News : Windows may be coming to your shopping cart this year
A pilot program in New Jersey testing the efficiency and viability of computers with scanners and touch-sensitive panels embedded in shopping carts, may finally draw to a close in 2008 after four years in the field. read more...
ClickZ : Microsoft's Atlas Delivers Ads to Shopping Carts
After a nine-month pilot, Microsoft, MediaCart, and Wakefern Food will collaborate to serve targeted ads onto shopping cart video displays. read more...
Search Engine Land : Microsoft and MediaCart Bring Ad Targeting To Grocery Store Shopping Carts
I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services and targeted advertising to shoppers in retail stores read more...
Info World : Microsoft to deliver ads on shopping carts
Microsoft partners with MediaCart to deliver personalized ads to shoppers through computerized carts; customer trials are expected to begin this year at ShopRite stores read more...
New York Post : HEY, CHECK OUT SMART CARTS
Microsoft's new souped-up supermarket shopping carts may do for the grocery list what GPS did for driving directions. read more...
Marketing Shift : Smart Shopping Cart Delivers Targeted Ads
Come on, admit it, you've been frustrated many times by not being able to quickly find items in the supermarket or at a megastore. I've wondered many times why their weren't a few kiosks to show you where to find thingsread more...
Red Orbit : Microsoft and MediaCart Improve Shopping Experience
Grocery shoppers will soon have a new way to find, scan and pay for purchases without waiting in long checkout lines. read more...
Softpedia : Windows and Microsoft's Atlas at the Heart of Next-Gen Shopping Cart
With all forms of traditional content and media following the general online migration trend and becoming more and more digitized, why should your buying experience be any different? read more...
Pegasus News : Plano-based MediaCart Holdings teams with Microsoft on new shopping cart
Plano-based MediaCart Holdings is finally going to have their baby see the light of day: Their four-year partnership with Microsoft to give you a shopping cart that'll tell you what to shop for is coming to fruition thanks to Microsoft's acquisition of aQuantive, an online advertising company, last year.read more...
City News : High Tech Shopping Carts Keep Track Of Your Grocery List And Avoid The Counter
It's something you take for granted and probably never think about. But what may be coming to a grocery store near you is an upgrade unlike anything ever seen in a supermarket. And it has the potential to speed up your grocery buying experience read more...
WebProNews : Microsoft To Launch Ads On Grocery Carts
Microsoft has partnered with MediaCart Holdings on a grocery cart screen that will feature video ads and help shoppers find items in the store. read more...
Daily Tech : Microsoft and MediaCart Bring Tech to Ordinary Grocery Shopping Carts
Shopping carts are pretty simple tools that nearly everyone uses to transport their bounty around a grocery store and later to their vehicles. read more...
E-Consultancy : Microsoft plans contextual trolley ad system
Microsoft is set to bring contextual advertising to supermarket trolleys through a partnership with retail IT group Mediacart. The two companies say they will begin testing a system that displays targeted multimedia ads and incentives on cart-mounted screens later this year. read more...
Digital Signage by Minicom : Cart before the Horse
In the advertising world, cracking the shopping cart mystery was just about as elusive as solving the riddle of the Sphinx. It was something which has plagued marketers for generations. read more...
Entrepreneur Daily : The Future of In-Store Marketing
Imagine being able to target consumers with advertising at the very moment they reach for your product. If MediaCart has its way, this new marketing trend will soon become reality. read more...
Media Life Magazine : Your Client on Shopping Cart Screens
The newest in-store advertising is a screen mounted on shopping carts that serves up ads as the shoppers move about the aisles while also providing product information, and even recipes, while tracking the shopper's purchases. read more...
The Dallas Observer : Your Grocery Cart's About to Tell You What to Buy
MediaCart has cracked the apparently unsolvable riddle about how to put advertisements into your grocery shopping cart -- quite literally, in fact. read more...
International Sign Association : Digital Television Advertising Nearly Ubiquitous
Digital television networks are now expanding into grocery stores, offices, retail stores, gas stations, and other places. Some advertising insiders believe that placing point-of-purchase ads on such screens will result in a significant rise in sales. read more...
